News published on 19/06/2017
For their international campaign Stripes in the City, Petit Bateau proposed to 100 YOÔ profiles to receive their marinière, the brands main article of clothing.
Petit Bateau called on the creativity of the participants by asking them to play with the lines. The objective? Take a photo highlighting stripes through play of shadows, architecture, painting ...
The challenge was successfully completed by our YOÔ ambassadors!