En 2025, theUGC (User Generated Content) is no longer an option: it is an essential tool for boosting visibility, commitment and trust in your brand. Between authentic videos, audio reviews and TikTok Now a search engine, here is 4 concrete tips for creating high-impact UGC content.
Focus on the authenticity of the content
Consumers want true. Content that is too “smooth” is increasingly being neglected. Customer reviews illustrated by photos or videos are 3 times more credible than traditional advertising.
Tip:
Share raw content, naturalness and sincere. Give priority to testimonies Spontaneous and real feedback.
Create Short, Engaging Videos
The short format dominates on social networks. A well-made product video can increase cart additions by 50%.
Tip:
Encourage your customers to create short videos with your products. This type of content combines powerful storytelling and high engagement rate.
The new search engines
TikTok is no longer just an entertainment platform. Today, nearly 45% of Generation Z users are using it as a search engine to discover products or brands.
Tip:
Optimize your video descriptions, use relevant hashtags (SEO-friendly), and create immersive content to be easily found.
Integrate Audio Reviews into Your Strategy
With the popularity of podcasts and voice assistants, audio reviews are becoming an authentic alternative to traditional formats.
Tip:
Suggest that your community leave Audio review, and integrate them on your product pages or in your ads to create a more human and immersive experience.
In 2025, bet on an adapted UGC strategy is essential to remain competitive. TikTok, authenticity, short videos and audio: these formats are your allies in strengthening the trust and engagement of your audience. Chez YOO, we support brands in the creation of effective UGC content, authentic and designed to perform on social networks.