In 2025, UGC has become a key lever for brands looking to engage their community with authentic content. Reviews, videos, photos, social media posts: this authentic content builds trust and helps drive sales. In this article, we explain what UGC is, why it’s so powerful, and how brands are using it today.
What exactly is UGC?
UGC (User Generated Content) refers to any content created by users around a brand. This can take the form of photos, videos, reviews, testimonials, or even simple comments posted on social media, blogs, or review platforms. This type of content has a unique authenticity and resonance with audiences, strengthening trust and engagement between brands and their communities.
In 2025, UGC is no longer just a bonus; it’s a full-fledged marketing strategy. Consumer expectations have evolved, seeking authentic and transparent brands. Indeed, content generated by “real people” has become a mark of trust.
In the past, brands controlled everything: message, image, tone. Today, users have the voice, and smart brands make room for them. As a result, it’s no longer just about selling a product—it’s about telling a shared story.
Why integrate UGC into your digital strategy?
1. Build trust
- 92 % of consumers trust content created by other users more than traditional ads.
- Product pages with UGC convert 64 % more.
- Perceived authenticity strengthens your brand’s credibility.
2. Develop your brand awareness at a lower cost
UGC is “earned media”: you don’t pay for this content.
By encouraging your customers to create and share content, you:
- AIncrease your visibility on social media
- Reach new prospects
- Reduce your marketing costs
3. Boost engagement and community
UGC content generates more interactions than traditional branded content:
- Likes, shares, comments
- Participation in challenges or collaborative campaigns
- Building a loyal and engaged community
What types of UGC content work in 2025?
Customer reviews
Still powerful, especially in e-commerce. A satisfied customer sharing their review influences other buyers.
Short videos (TikTok, Reels…)
This is the most powerful format today. Why?
- Easy to consume
- Authentic
- Highly engaging
Photos and Stories on Instagram
Perfect for visual products: fashion, beauty, food, decor.
Testimonials
Shared on LinkedIn, YouTube, or blogs, they add depth to the brand storytelling.
The Benefits of UGC (User Generated Content)
It builds trust with consumers thanks to its authenticity, boosts engagement on social media, and provides varied, often free content. By highlighting users’ creativity, brands increase their visibility and credibility, while building a loyal community around their products or services.
In 2025, UGC is essential for brands looking to create authentic connections and amplify their reach. Thanks to the YOO platform, it’s easy to collaborate with engaged creators and run successful campaigns.