Want to stay on top of social media trends and know what's hot on Instagram and TikTok? YOO breaks down the social media trends for October 2025, including dances, challenges, and formats to try out to boost your social media visibility and engagement.
TikTok trends not to be missed in October 2025
TikTok trend of the moment:
Sugar On My Tongue
Impossible to miss “Sugar On My Tongue”, the TikTok dance of the moment. This sound is flooding feeds, with creators putting their own spin on it. The concept is simple: lip-sync to the track “Sugar On My Tongue”, paired with ultra-slick editing—glitch effects, seamless repetitions, and rhythmic zooms hitting right on the chorus (“on my tongue”, “so sweet”…), all filmed from unexpected angles.
For brands, this TikTok trend is a real gem. Products can be integrated naturally and fluidly, whether through a loop, a clever transition, or a surprise final shot. The result is simple, satisfying, and ideal for native product placement that never feels forced.
The trend truly exploded when famous TikToker Lea Elui and streamer Anyme posted their own dance to the sound.
Music: Sugar On My Tongue - Tyler, The Creator
Fall in Love Again and Again Trend
The sound Everything Is Romantic by Charli XCX inspires poetic videos in which creators showcase everything that makes them tick: a passion, a look, a person, a place… The tone is heartfelt, visual, and deeply emotional.
This TikTok trend also performs extremely well on Instagram Reels, making it especially effective for lifestyle and inspirational campaigns.
Music: Everything Is Romantic - Charli XCX
I don't care about...
A camera, a neutral background, and you listing everything you don’t care about: stress, criticism, expectations. The tone is candid, direct, yet always humorous.
This TikTok trend of the moment is a hit because it taps into authenticity. It’s a great way to humanize your image or address substantive topics with a light touch. Perfect for breaking through on TikTok in 2025.
Frozen trend: everything is moving except you
A stunning visual trend: capture a frame of your video, cut out your character and put it back on top of the video. So you seem to be still while the background continues to move. Perfect for creative and aesthetic reels.
Music: Doja Cat - MOOO!
Omg, I need to tell you something...
Here, everything is in the staging. One person says, “I need to tell you something... but wait, let's sit down first.” And the other one sits anywhere, on the sidewalk, on the street, in the middle of a store.
It's absurd, spontaneous and super funny. This kind of trend breaks the script and creates proximity with the public.
Music: Let Me Think About It - Fedde le Grand
Toast in Transition
This Instagram trend is simple and effective. Film yourself in different places and in different outfits, always with a glass in your hand. With each clip, raise your glass for a “Cheers” and cover the lens with your hand for a smooth transition. In the next clip, remove your hand and start again.
One TikTok trend simple but very aesthetic. The visual and repetitive side combined with the changes of outfits and locations, makes the video super dynamic and surprising. It's perfect for fashion, travel, or lifestyle designers and brands.
Music: Beautiful — Pharrell feat. Uncle Charlie Wilson
Girl Whatever
With Charli XCX's cult sound, this TikTok trend 2025 highlights lightness and trust: fun moments, trips, evenings, simple pleasures. The message is clear: Enjoy life no matter what happens.
It's fresh, aesthetic, and perfect for strengthening inspiring personal branding.
Music: Charli XCX — Girl X Confident
The firemen's method
Surely you have already seen the Viral trend on TikTok and Instagram “Firefighter Method” switch to your feed.
Halloween Trend :
Scream IA Gen
For Halloween, creators are leaning into suspense and the “double take” effect. Using Gemini AI or ChatGPT, they generate portraits where Ghostface is subtly hidden in the background. At first glance, everything looks normal—but on closer inspection, the mask appears in a reflection or lurking in the shadows.
This TikTok trend of the moment is perfect for driving interaction: comments, shares, and above all, strong engagement fueled by the surprise factor. Brands can creatively integrate their products into the scene, whether in a kitchen, a stylish room, or another everyday setting.
How to surf these trends and boost your presence
- Find the music and sounds of the moment : Doja Cat, Charli XCX, Pharrell... integrating the right music can multiply views.
- Adapt the format to your brand : a product or service can be integrated subtly, without breaking the trend flow.
- Stay fast and consistent : publishing at the right time and often allows you to surf the algorithms.
- Encourage interaction : likes, comments, shares... each interaction increases the reach.
Conclusion
TikTok and Instagram trends evolve quickly, but some rules remain constant: creativity, authenticity, and timing. By embracing these social media trends and social media trends 2025, you can capture attention, strengthen your brand image, and create engaging content that truly performs.