To create
authentic content
In your industry
By collaborating with
+100K passionate content creators
How does it work?
Brief, products, platforms, terms. Post on the creators' channels, white-label for your own, or both at once.
A score out of 100 for every creator, based on your campaign, enriched with badges, reviews from other brands and past collabs. Choose with confidence.
Creators submit their content before posting. Approve it or request changes directly on the platform.
Reach, views, EMV, audience, all consolidated.
Brief, products, platforms, terms. Post on the creators' channels, white-label for your own, or both at once.
A score out of 100 for every creator, based on your campaign, enriched with badges, reviews from other brands and past collabs. Choose with confidence.
Creators submit their content before posting. Approve it or request changes directly on the platform.
Reach, views, EMV, audience, all consolidated.
YOO in a few numbers...
...and a few success stories
Pimkie, Courir, La Roche Posay and plenty of other brands collaborate with our creators on a regular basis!
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Why choose YOO?
What they say about YOO
Need help? Our FAQ
What is UGC (User Generated Content)?
User Generated Content is content created by users or independent creators (videos, photos, testimonials) around your brand. It's a powerful lever to build trust, lift engagement and drive conversions.
Why bring UGC into your marketing strategy?
UGC is seen as more authentic and credible than brand-made content. On average it generates 6 times more engagement than content created by the brand, and it lifts click-through and conversion rates, especially on social media and product pages.
What's the difference between UGC and influencer marketing?
Influencer marketing relies on creators' reach. UGC, on the other hand, is used by the brand: the creator produces content that you put to work (in ads, on your site, in emails and so on), with no obligation to post it on their own channels.
What can you produce with YOO?
On YOO, brands can create all kinds of content: UGC videos in TikTok, Reels or Stories format, lifestyle or packshot photos, filmed product reviews, plus content built for Ads (Meta, TikTok) or product pages.
Who is YOO for?
YOO is built for B2C brands, agencies, e-commerce businesses, DNVBs and large companies that want to create native social content, lift engagement, generate social proof and reassure customers, or run UGC campaigns at scale.