To create
authentic content
In your industry
By collaborating with
+100K passionate content creators
How does it work?
From the campaign type to the ideal profile, build your perfect brief in just a few steps!
Once the brief is live, discover the content creators who want to work with you.
Pick the profiles that match your criteria to collaborate with your brand.
Talk to the creators and approve the content made for your campaign.
From the campaign type to the ideal profile, build your perfect brief in just a few steps!
Once it's live, discover the creators who want to work with you.
Pick the profiles that match your criteria to collaborate with your brand.
Talk to the creators and, if you want, approve the content made for your campaign.
YOO in a few numbers...
...and a few success stories
Pimkie, Courir, La Roche Posay and plenty of other brands collaborate with our creators on a regular basis!
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Why choose YOO?
What they say about YOO
Need help? Our FAQ
What is UGC (User Generated Content)?
User Generated Content is content created by users or independent creators (videos, photos, testimonials) around your brand. It's a powerful lever to build trust, lift engagement and drive conversions.
Why bring UGC into your marketing strategy?
UGC is seen as more authentic and credible than brand-made content. On average it generates 6 times more engagement than content created by the brand, and it lifts click-through and conversion rates, especially on social media and product pages.
What's the difference between UGC and influencer marketing?
Influencer marketing relies on creators' reach. UGC, on the other hand, is used by the brand: the creator produces content that you put to work (in ads, on your site, in emails and so on), with no obligation to post it on their own channels.
What can you produce with YOO?
On YOO, brands can create all kinds of content: UGC videos in TikTok, Reels or Stories format, lifestyle or packshot photos, filmed product reviews, plus content built for Ads (Meta, TikTok) or product pages.
Who is YOO for?
YOO is built for B2C brands, agencies, e-commerce businesses, DNVBs and large companies that want to create native social content, lift engagement, generate social proof and reassure customers, or run UGC campaigns at scale.