A new trend straight from the United States is starting to emerge on Instagram and TikTok: the Coffee Tray trend. What’s the idea? Using a coffee tray as a stylish backdrop to showcase your favorite products. It’s simple, a great way to express your vibe, and anyone can give it a try.
What exactly is the Coffee Tray Trend?
You take a coffee tray (or any nice flat surface), place your favorite drink (iced coffee, bubble tea, lemonade), and add your essentials, your favorite products, or whatever you have in your bag.
You shoot it from a top-down view — and boom, you get cool content that makes people want to like it.
Why is this trend so popular?
Because it is:
- Easy to recreate
- Visually striking
- Perfect for brand storytelling
- Ideal for Instagram content creators
The YOO Summer Tray
With the return of the YOO Summer Club on a imaginé notre version du coffee tray version summer :
Here is our YOO Summer Tray:
- The official YOO Summer Club t-shirt
- A NUXE mist (for hair and skin)
- A refreshing bubble tea
- An ice cream (because summer is sacred)
- A lip gloss
- Sunglasses
- And a Curél moisturizing cream
And you, what would you put in your coffee tray?