Do you want to break through on TikTok and make your views explode? We know it, the content, the tone, the originality... all that matters. But there's one thing that a lot of people forget, The right time to post. Indeed, the schedule can make all the difference. YOO reveals to you The best times and days to post on TikTok in 2025.
The best times to post on TikTok
The best time to publish
Depending on the days and times chosen, you may have more chances of appearing on the For You Page. On weekdays, it is recommended to post in the morning before 10 am and in the evening after 8 pm. It makes sense: TikTok is a social entertainment network, and during the day, users are often at school or at work.
On weekends, the hours are a bit more flexible:
- On Saturday, prefer the morning or the evening. Avoid the afternoon, as this is often the time when people go out, play sports, or do activities.
- On Sunday, you can post at any time of the day. The best slots remain 6 am to 10 am in the morning, and 19:00 to 23:00 in the evening. Users often log in when they wake up or before going to sleep.
If you are aiming for an international audience, consider adapting your publications to time zones targeted countries.
The best days to post
It is even more effective to combining the right days and the right times. The ideal is to post when your audience is most available.
Privilege:
- The weekends,
- Bank holidays.
These are times when users have more free time and are more likely to consume content.
What publication frequency should I adopt?
TikTok's algorithm works differently from other networks, videos don't show up in strict chronological order and don't rely solely on subscriptions.
When you start, show that you are regular. Post at least One video per day, then increase the frequency to 1 to 3 videos per day if possible. This maximizes your chances of reaching more users. But be careful not to publish excessively: quality is still essential.
Bad times to post
There are also times at shun. Don't post when users are generally busy, for example:
- En Full weekday, when people are in class or at work.
- Wednesday afternoon and Saturday afternoon, often reserved for offline leisure (sports, outings...).