Qwetch's winning UGC strategy in 2025
Engaging content, impactful campaigns, and enhanced visibility on social media.
Key campaign figures
Qwetch, a French brand based in Aix-en-Provence, specializes in healthy and responsible hydration. It designs sustainable, practical, and reusable food containers and is committed to reducing waste by offering an alternative to disposable, single-use plastic products.
Context and challenges
Qwetch has been a customer of our YOO platform since 2023 and uses it completely independently. The brand manages the entire process from A to Z, including creating briefs, selecting profiles, and approving content.
The platform allows them to manage their micro-influencer campaigns in a centralized and efficient manner.
This organization allows them to deploy continuous UGC campaigns throughout the year to support the launch of each new product.
By giving creators a voice, Qwetch ensures that its products are presented authentically and generates genuine engagement with its community.
Campaign results
Several UGC campaigns activated throughout the four seasons
Qwetch turned to YOO for UGC campaigns deployed on Instagram and TikTok, covering all the key moments of the year:
Winter: #WINTERDRINK
The aim of this campaign was to show that Qwetch thermos flasks and mugs are the best way to keep your coffee hot despite the cold weather.
Spring: #SPRINGWITHQWETCH
A big boost with four campaigns to celebrate the return of the sun. The content was filled with blue skies, flowers, and picnics on the grass. The creators went all out to showcase the pastel bottles (ICON collection) and introduce the new Solid Drinks tablets.
Summer: #SUMMERWITHQWETCH & #SOLIDDRINKS
Focus on freshness with 3 sunny campaigns. The creators showed how to use the tablets, demonstrating that it is possible to drink healthily, without added sugar, while still being trendy.
Summer: #SUMMERWITHQWETCH & #SOLIDDRINKS
Focus on freshness with 3 sunny campaigns. The creators showed how to use the tablets, demonstrating that it is possible to drink healthily, without added sugar, while still being trendy. The result: the brand now has colorful, high-quality content that is easy to reuse. It's the perfect balance for showcasing products at the beach or on a hike.
Fall: #TRAVELCUP
With these two campaigns on TikTok and Instagram, we're switching to stylish “back to work” mode or tea breaks under a blanket. The creators showcased the Wild collection and the Routine Box in cozy forest and office settings.
Christmas: #AuraTravelCup
To end 2025 on a high note, two Christmas campaigns were launched. The designers highlighted the Aura collection, ideal as a gift to slip under the tree.
What they say about the campaign
Try UGC with YOO
For over 8 years, YOO has been supporting brands in deploying high-performing UGC campaigns.
The platform brings together more than 100,000 creators, automated application management, content collection, three-year usage rights and access to statistics via the Instagram API. Everything is centralized to simplify and secure UGC campaigns in France.
You too can launch large-scale UGC campaigns with YOO and turn your commercial highlights into powerful drivers of visibility and engagement.