UGC: Turning Christmas arrivals into an engagement driver
A large-scale UGC strategy deployed to showcase in-store Christmas promotions, gift ideas, toys and decorations.
Key campaign figures
Stokomani operates 150 discount stores across France.
The brand offers fashion, beauty, home décor and toy products from more than 600 major brands, at affordable prices all year round. New products arrive every week, attracting bargain hunters.
Stokomani is a year-round client of our YOO platform and relies on the UGC platform to continuously roll out micro-influence and UGC campaigns, showcasing its weekly catalog launches and new in-store arrivals.
Context and challenges
The brand’s objective was twofold: highlight the diversity of Christmas arrivals—decorations, gift ideas and toys—while generating real engagement through authentic, creator-led content.
Rather than relying solely on traditional advertising formats, Stokomani chose to deploy a UGC strategy throughout the entire Christmas period, in collaboration with YOO. Using UGC is fully aligned with Stokomani’s authenticity-driven strategy.
The brand therefore turned to YOO to activate micro-influence and present its products authentically, through the lens of content creators.
The goal was to show that Stokomani offers trendy, affordable and constantly renewed Christmas products, while building proximity and trust through natural, in-store content.
To successfully roll out this large-scale activation, Stokomani needed a solution capable of quickly activating multiple creators simultaneously, structuring content production and covering key moments throughout the year.
That’s why the brand became a year-round YOO client, enabling a continuous micro-influence strategy that is simple to manage and performance-driven.
Campaign results
6 UGC campaigns activated during the Christmas period
Between September and December, Stokomani launched six complementary UGC campaigns, each focused on a key moment in the Christmas shopping journey: Christmas décor, promotions, gift ideas, toys, and the final countdown before the holidays.
In total, nearly 50 creators were activated across France, with in-store activations.
Formats included: in-store stories, Instagram Reels, TikTok videos, hauls, gift ideas, wishlists and decorative lifestyle content.
Creators were given a high level of editorial freedom, allowing them to produce natural, spontaneous and credible content—like genuine recommendations between friends.
The YOO platform centralized creator management, publication tracking and content collection, providing Stokomani with a simple, efficient and reusable setup to promote key moments and new arrivals throughout the year.
What they say about the campaign
Try UGC with YOO
For over 8 years, YOO has been supporting brands in deploying high-performing UGC campaigns.
The platform brings together more than 100,000 creators, automated application management, content collection, three-year usage rights and access to statistics via the Instagram API. Everything is centralized to simplify and secure UGC campaigns in France.
You too can launch large-scale UGC campaigns with YOO and turn your commercial highlights into powerful drivers of visibility and engagement.