Pacing your year with UGC and micro-influencers: The Undiz case study
A common strategy across 13 campaigns deployed using micro-influencers and UGC to transform each highlight of 2025 into a lever for engagement and authentic content.
Key campaign figures
Undiz is a French lingerie brand. Since 2007, it has been combining creativity and expertise to offer trendy and affordable collections of lingerie, homewear, and pajamas. Undiz is more than ever a brand in tune with the times, colorful, creative, and positive.
Context and challenges
Undiz has adopted an effective method for 2025. In addition to macro-influencers, Undiz is strengthening its strategy by leveraging UGC and micro-influencers. The challenge was to cover all the key moments of the year through different campaigns (Christmas, Valentine's Day, Summer, etc.). The brand therefore turned to YOO to activate micro-influencers and help it present its products in an authentic way, through the eyes of content creators.
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To maintain this sustained pace of 13 annual campaigns on Instagram and TikTok, Undiz needed a solution capable of structuring the management of large-scale collaborations. The goal was to create a continuous flow of reusable content to feed the networks without overloading internal teams. With this in mind, the brand turned to the YOO platform to centralize profiles, automate briefs, and transform each product launch into a real driver of engagement.
Campaign results
Several UGC campaigns activated throughout the year
Undiz partnered with YOO for UGC campaigns rolled out on Instagram and TikTok, covering all the key moments of the year:
- Offbeat Christmas (#SecretTanga): Instead of the classic Secret Santa, Undiz launched the “Secret Tanga.” Creators shared moments of togetherness, unboxing, and laughter between friends.
- Brand Image (#Undiz in Paris): To mark its new identity, a visual campaign featuring the brand’s new XXL bag set against the streets of Paris.
- Valentine’s Day & Couples (#DemoFromUndizWithLove, #MatchyMatchy): Two-person content to showcase mixed collections and celebrate love in all its forms.
- Capsule Collections (#MidnightBlue, #CoquetteCore): Specific product spotlights, playing on evening elegance.
- Summer Season (#AcidLemonade, #SunKissed): Promotion of swimwear through sunny, colorful content.
- Mother’s Day (#CoolMomsClub): Mother-daughter duos in matching pajamas to strike an emotional, family-oriented chord.
The preferred formats (Reels, TikToks, Stories) allowed creators to take ownership of the briefs with a great deal of creative freedom. Thanks to the YOO platform, Undiz was able to manage these 13 campaigns, track publications in real time, and secure usage rights for the content to fuel its own channels.
Beyond the numbers, the true success of the campaign lies in the quality of the videos produced. Undiz’s approach proves that consistency pays off. The videos created by influencers do not feel like traditional advertising: they are lively, authentic, and inspire trust. The audience does not just see a product, but an experience (a girls’ night out, a mother-daughter moment, a walk through Paris).
What they say about the campaign
Try UGC with YOO
For over 8 years, YOO has been supporting brands in deploying high-performing UGC campaigns.
The platform brings together more than 100,000 creators, automated application management, content collection, three-year usage rights and access to statistics via the Instagram API. Everything is centralized to simplify and secure UGC campaigns in France.
You too can launch large-scale UGC campaigns with YOO and turn your commercial highlights into powerful drivers of visibility and engagement.