You’ve probably already seen it on your TikTok or Instagram feed: a photo of the airport security tray showcasing your essentials. This is called the airport tray trend, a trend that has been going strong for several months and continues to explode in popularity.
The principle is simple: take a photo of your travel essentials just before going through security.
It’s a bit like a “What’s in my bag,” but at the airport. What’s interesting about this trend is that it’s perfect for lifestyle branding. It’s also a great opportunity for content creators to showcase their partnerships (bags, accessories, gadgets).
The airport tray trend is also a powerful lever for brands.
These photos, posted in a context of mobility and travel, offer natural, high-impact visibility. Similar to the coffee tray trend (where you showcase your morning essentials on a coffee tray), this is a simple yet effective staging.