If you're wondering how to go live on TikTok, we've got you covered. Whether you're new to TikTok or looking to improve your setup, YOO explains everything from launching a live stream to choosing the right equipment.
Why Go Live on TikTok?
TikTok is the platform for short, engaging videos, but sometimes 15 to 60 seconds isn’t enough to truly connect with your community. TikTok Live is real-time, unedited, and allows for instant interaction.
A real-time connection
Live streaming is when your fans can really interact. Questions and comments are live, so it's the best way to be authentic and build a community.
An automatic boost thanks to the algorithm
Unlike YouTube or Twitch, TikTok promotes your live streams. Your followers receive notifications, and even new users can discover your stream. So a single broadcast can bring you a lot of visibility.
Earn money live
Live streams allow you to earn money on TikTok. LIVE Gifts allow you to receive virtual gifts that can be converted into real money. Whether you're doing a Q&A, a gaming session, or a casual live stream, it's a real opportunity to monetize your time.
A relaxed and authentic atmosphere
You don’t need to be a pro. On TikTok Live, authenticity is what counts. Showing behind the scenes, painting, cooking, or just chatting works perfectly.
How to Go Live on TikTok
Before streaming, make sure you have:
- At least 1,000 followers (unless using workarounds, which we’ll cover below)
- Over 18 years old
- Accepted the terms of use
1. Basic streaming from the app
1. Open TikTok and tap the “+”.
2. Swipe to “LIVE” in the bottom menu.
3. Add a catchy title.
4. Tap Go LIVE.
And that’s it, you’re live! Simple, right?
2. Using TikTok Live Studio on PC
For a more professional setup:
- Download TikTok Live Studio from the official website.
- Connect your TikTok account via QR code.
- Set up your video/audio sources and overlays.
- Click Go LIVE.
Perfect for multi-camera streams, gaming, or product presentations.
Content Ideas for Your TikTok Live Streams
Here are some effective ideas for captivating your audience.
Questions and Answers
Invite your followers to ask questions. It's interactive and engaging. You can even offer promo codes or tease an upcoming product.
Collaborations and co-hosting
Invite a friend or influencer: followers of both accounts receive a notification, increasing reach and engagement.
Behind the scenes and demonstrations
Show behind-the-scenes footage of your brand, pack orders, or give product demonstrations. Authenticity always attracts attention.
Direct product sales
With TikTok Live Shopping, your viewers can purchase your products directly during the live stream. You can answer questions and display a product carousel to simplify the purchasing process.
Tips for a Successful TikTok Live Stream
1. Prepare your environment
Choose a quiet, bright, and tidy location. Natural lighting is ideal, but a ring light will do the trick.
2. Test your equipment
Microphone, camera, Internet: everything must be ready. There's nothing worse than a live broadcast being cut off due to an unstable connection!
3. Focus on engagement
Greet newcomers, respond to comments, and encourage interaction. Quick polls or challenges are great for keeping attention.
4. Use all TikTok Live features
Effects, filters, gifts: activate them to make your live stream more interactive and fun.
5. Add hashtags
Hashtags allow new users to discover your live stream. For example: #TikTokLive #LiveTips #LiveStreaming.
What equipment do you need to make TikTok live streams?
Even though you can start with your smartphone, here’s what makes the difference:
- External microphone for clear audio
- Ring light for even lighting
- Tripod or stand for stability
- HD camera if you want a professional look
- LIVE Studio for PC with overlays and multi-camera setup
You can also invest in software to enhance your stream and boost your earnings.
Mistakes to avoid
- Not testing your connection or equipment
- Ignoring comments or questions
- Choosing a vague title
- Streaming in a noisy or poorly lit environment
- Not promoting the live in advance
TikTok Live vs. Instagram Live
- TikTok favors interaction and discovery through its algorithm
- Instagram Live has more limited organic reach
- TikTok offers built-in monetization tools (gifts, shopping)
With all these tips, you have everything you need to succeed on TikTok Live. Prepare your content, test your equipment, interact, and most importantly, have fun! Live streaming is your chance to connect with your followers in real time and grow your community.
To go further, check out our article on the best times to post on TikTok.