Getting a verified badge (you know, that little blue icon next to your profile name) on Instagram and TikTok is easier than before. However, the process isn’t straightforward and doesn’t always guarantee success! To get this valuable mark, follow our tips. YOO explains everything you need to know about how to get a verified badge on Instagram and TikTok in 2025.
What is a certified badge?
Basically, it's your official ID card on social media. The blue Instagram or TikTok badge certifies that your account is authentic and represents a real person, brand, or organization.
Why is this important?
A verified badge on Instagram or TikTok represents a form of official validation. For users, it’s a guarantee that the account is authentic. For the account holder, it’s a mark of distinction and a way to protect against impersonation. In cases of fraud (for example, if someone impersonates your account), you’ll be able to have it removed more easily.
The verified badge is a symbol of credibility: easily recognizable, it helps increase visibility and improve engagement rates. Additionally, in search results, the TikTok or Instagram algorithm favors verified accounts.
However, the verified badge is not a symbol of superiority, expertise, or authority in a specific field. Not all influencers or public figures have this badge. It should be seen for what it is: a simple way to officially validate your account.
How do I get the Instagram verified badge?
1. Optimize your profile
Even before applying for Instagram verification, your profile needs to be complete and credible:
- Clear and recognizable profile picture
- Accurate bio (avoid obscure jokes that only your friends would understand)
- Up-to-date contact info: email, official website, other social media accounts
Think of your profile as a showcase. The cleaner and more professional it looks, the more seriously Instagram will take you.
2. Build a real audience
Having an empty account with 200 followers and applying for the Instagram verified badge? Bad idea.
You don’t need millions of followers, but your audience must be engaged. Focus on quality, not quantity.
Post regularly, interact with your community, host giveaways, test Reels, and collaborate with other creators.
3. Be visible elsewhere
Instagram wants to be sure that you’re a “real person” and not just a username.
Having an official website, press coverage, or a presence on other social media platforms increases your chances. It’s a bit like asking for a VIP pass: you need to prove that you’re already known elsewhere.
Submit your Instagram verification request
The process is simple:
- Open the Instagram app
- Go to Settings > Account > Request Verification
- Provide your information (full name, category, ID)
Instagram will then review your profile. The response can take a few days… or a few weeks.
5. Mistakes to avoid
- Buying fake followers (Instagram detects it instantly)
- Copying content without adding value
- Having an inactive or inconsistent account
How do I get the TikTok verified badge?
1. Create original and engaging content
TikTok loves creativity. To have a chance at getting the blue TikTok badge, you need to post unique, entertaining videos regularly within your niche.
For example, you can keep an eye on current TikTok trends (sounds, challenges, formats) and adapt them to your style. The faster you ride a trend, the more likely your videos are to go viral.
It’s also important to post at the right time on TikTok to maximize your visibility.
2. Grow your community
The number of followers matters, but what counts most is your engagement rate: likes, comments, shares. Avoid quick fixes like buying followers, as TikTok easily bans this kind of practice.
3. Collaborate with other creators
Duets, stitches, and collaborations boost your visibility and connect you to new audiences. The more active your account is in the community, the more TikTok will see you as a credible figure.
4. The procedure for requesting the TikTok blue badge
Unlike Instagram, you can’t directly request the TikTok verified badge (except in certain cases through the TikTok team).
You need to catch TikTok’s attention with your content and notoriety. The good news is, if your account performs really well, TikTok may reach out to offer verification.
5. Mistakes to avoid
- Reposting content without permission
- Being inactive for too long
- Creating off-topic content that confuses your identity
Getting a verified badge on Instagram or TikTok isn’t some magic reserved for celebrities. It’s about credibility, consistency, and strategy. If you take care of your image, build a real community, and stay consistent, you maximize your chances of catching the platforms’ attention.