Getting a verified badge (that little blue tick next to your profile name) on Instagram and TikTok is easier than it used to be. The process isn't obvious, though, and it doesn't always work out. To land that pass, follow our advice. YOO tells you everything about getting verified on Instagram and TikTok in 2025.
What is a verified badge?
Essentially, it's your official ID card on social media. The Instagram or TikTok blue tick certifies that your account is authentic and genuinely represents a person, a brand or an organisation.
Why does it matter?
A verified badge on Instagram or TikTok is a kind of official validation. For users, it's a guarantee that the account is authentic. For the account holder, it's a mark of distinction and a way of protecting yourself against impersonation. In the event of fraud, for example if fake accounts copy yours, you'll find it easier to get them permanently removed.
The verified badge is a credibility signal: instantly recognisable, it helps you gain visibility and improve your engagement rate. On top of that, in search results, the TikTok and Instagram algorithms favour verified accounts.
One caveat, though: the verified badge is not a symbol of superiority, expertise or authority in a given field. Plenty of creators and public figures don't have one. See it for what it is: a simple way of making your account official.
How to get verified on Instagram
1. Optimise your profile
Before you even request verification, your profile needs to be complete and credible:
- A clear, recognisable profile picture.
- A precise bio (skip the in-jokes only your mates understand).
- Up-to-date contact details: email, official website, other social accounts.
Think of your profile as a shop window: the cleaner it looks, the more seriously Instagram takes you.
2. Build a real audience
An empty account with 200 followers asking for a verified badge? Bad idea.
You don't need millions of followers, but your audience has to be engaged.
Focus on quality, not quantity.
Post regularly, interact with your community, run giveaways, try Reels, collaborate with other creators.
3. Be visible elsewhere
Instagram wants to be sure you're “someone” and not just a username.
Having an official website, press coverage or a presence on other platforms improves your chances.
It's a bit like asking for a VIP pass: you have to prove you're already known elsewhere.
4. Submit your verification request
The process is simple:
- Open the Instagram app.
- Go to Settings > Account > Request verification.
- Provide your details (full name, category, ID document).
Instagram then reviews your profile. A decision can take a few days… or a few weeks.
5. Mistakes to avoid
- Buying fake followers (Instagram spots it immediately).
- Copying content without adding value.
- Running an inactive or inconsistent account.
How to get verified on TikTok
1. Create original, engaging content
TikTok loves creativity. To stand a chance of getting the blue tick, you need to post unique, entertaining videos in your niche on a regular basis. Keep an eye on current trends (sounds, challenges, formats) and adapt them to your world: the faster you ride a trend, the more chance your videos have of taking off. It also matters to post at the right time on TikTok to grow your visibility.
2. Grow your community
Follower count matters, but what weighs most is your engagement rate: likes, comments, shares. Avoid shortcuts like buying followers, TikTok bans that kind of practice easily.
3. Collaborate with other creators
Duets, stitches and collaborations boost your visibility and connect you with new audiences. The more active your account is within the community, the more TikTok will see you as a credible figure.
4. How to request the TikTok blue tick
Unlike Instagram, you can't directly request verification on TikTok, apart from exceptions handled by the TikTok team.
You therefore have to catch TikTok's attention through your content and your profile. The good news is that if your account takes off, TikTok may reach out to you about verification.
5. Mistakes to avoid
- Reposting content without permission.
- Going inactive for too long.
- Making off-topic content that blurs your identity.
Getting verified on Instagram or TikTok isn't magic reserved for stars. It's a matter of credibility, consistency and strategy. If you look after your image, build a real community and stay coherent, you maximise your chances of catching the platforms' attention.