Some content creators today make a living from their social media influence. You’re probably wondering how to make money on TikTok. YOO explains the different monetization systems on the platform and how to earn money from them.
Why does everyone want to know how to make money on TikTok?
TikTok has become much more than an app for dancing or following trends. Today, it’s a real opportunity to generate income online. Whether you’re a creator, entrepreneur, freelancer, or just passionate, you can turn your account into a real business.
So, how do you get paid on TikTok? Do you need a million followers? Is it only for influencers? Not at all! TikTok monetization is accessible to everyone, as long as you know the right levers and adopt the right strategy.
Requirements for enabling TikTok monetization
Before you start, you need to check whether your account is eligible.
Basic criteria
- Be at least 18 years old
- Use a public account (creator or business)
- Follow TikTok’s community guidelines
- Reside in an eligible country (France, Belgium, Canada, etc.)
- Post original content (no reuploads of other creators’ work)
How many followers do you need to get paid on TikTok?
The answer depends on the monetization method. For example:
- Creator Rewards Program: at least 10,000 followers and 100,000 views in the last 30 days
- Paid Subscriptions: from 10,000 followers (or 1,000 if you have access to Lives)
- Brand Partnerships: no fixed threshold, but you need an active account and an engaged audience
- TikTok Shop and Affiliate Marketing: possible even with a small community, as long as your content converts
So, you don’t need to be a star, but you do need to show that you have a real and engaged audience.
How to make money on TikTok: 9 effective methods
1. The Creator Rewards Program
This is an evolution of the famous TikTok creator fund. If you meet the criteria (10,000 followers + 100,000 views), you can apply. TikTok then pays you based on the value of your videos: views, engagement, relevance. The more people like your content, the more you earn.
2. TikTok Lives and virtual gifts
TikTok Lives are a goldmine. Your followers can send you virtual gifts (which can be converted into real money). You can also use Lives to sell products, host Q&A sessions, or even organize live shopping. For example, you could showcase a new clothing collection live, and your followers can make purchases with just a few clicks.
3. Paid subscriptions
Want a steady income? Offer exclusive subscriptions to your most loyal followers. In exchange, they get access to private content: bonus videos, private live streams, personalized stickers, and more. It's like a TikTok VIP club reserved for your most engaged community.
4. TikTok Shop and integrated e-commerce
TikTok Shop allows you to sell directly within the app. You can:
- Showcase your own products
- Recommend products from partner brands (affiliate marketing)
- Do live demos to boost sales
In fact, your subscribers buy without leaving TikTok. Simple and effective.
5. Sponsorship and brand partnerships
If you want to make a living as a TikTok influencer, you can’t rely solely on the per-view payment system. There are several other ways to earn an income through the platform, and you can combine them to generate profit.
Brands are looking for authentic creators to promote their products. The good news is that even smaller creators can land a partnership if they have a specific niche and an active community.
To make connections easier, TikTok created the Creator Marketplace, an official platform where brands can find their future ambassadors.
6. Affiliation
Affiliate marketing involves promoting products and earning a commission for each sale generated. It’s a simple strategy: you recommend what you already use, your audience buys through your link, and you earn a share of the revenue.
However, too many links can undermine trust. Only share products that are truly relevant to your audience.
7. Create and sell TikTok Series
With TikTok Series, you can sell premium video packs.
For example: a 5-video cooking course or a mini video editing class.
You set the price (from $0.99 to $189.99), and your audience pays to access.
It’s a bit like Netflix, but with your own content.
8. Sell your own products or services
TikTok isn’t just for influencers.
If you already have a business (coach, artist, artisan, trainer…), you can use your videos to attract clients.
Your videos become your interactive showcase.
How much can you earn on TikTok in 2025?
TikTok monetization varies for each influencer, and views remain subjective—a view doesn’t have a fixed value. Several factors are taken into account, including:
- Engagement around the video
- Watch time
- View overlap
- Caption
- Sound
The more a video aligns with TikTok’s criteria and trends, the more it is featured by the algorithm and favored over other content. Additionally, payment rates differ from country to country.
To give you an idea:
- A sponsored video can earn between €100 and €5,000, depending on your audience
- A TikTok Series can be sold for up to €189
- Regular partnerships can bring in several thousand euros per month
Best practices for successful TikTok monetization
- Be authentic: your audience can tell when it’s forced.
- Choose your partnerships wisely: stay aligned with your values.
- Set your rates: prepare a clear media kit for brands.
- Analyze your stats: identify what works and what doesn’t.
- Post consistently: consistency is key to pleasing the algorithm.
In 2025, making money on TikTok has never been more accessible. Between subscriptions, TikTok Shop, sponsorships, and Lives, there are dozens of ways to monetize your account.