Back-to-school season is always a key moment on social media. Brands, creators, and UGC makers are all looking to ride the back-to-school 2025 trends to capture attention.
This year, TikTok and Instagram trends promise to be especially creative. YOO presents the TikTok trends that are blowing up in September, the trending music to use, and tips to adapt your Instagram feed and stay up to date.
Why follow the trends of the start of the 2025 school year?
TikTok trends for September 2025 and Instagram trends for September 2025 are more than just entertainment—they are powerful visibility boosters. Participating in a current TikTok trend increases your chances of appearing in the “For You” feed. On Instagram, posting a trending Reel can boost your reach thanks to the algorithm. Strategically, incorporating these trends into your content shows that you are up to date and in tune with your community’s expectations.
Fall's TikTok and Instagram trends
Sad, But Not Really
This trend TikTok Play on the flip side of the situation. We start with a “sad” moment or false bad news, then at the drop, we smile or wink to show that in reality, everything is fine.
Music: Fun (Soma Remix)
Autumn Energy
With the start of the school year, we are slowly starting to move from summer to autumn: warm colors, cozy atmosphere and small autumnal touches for an inspiring feed. It's also the perfect time to show off your fall outfits and share your cozy and stylish looks. This trend allows you to get in the autumn mood ahead of time and is perfect for Instagram content ideas back in.
Music: Jihoon - Original Audio
A New Season Begins
This trend celebrates the arrival of autumn with short warm clips: walks in the leaves, cafes with friends, cozy plaids... A way to share cozy moments of life. Ideal for Instagram reels trending in 2025 And TikTok videos going viral in 2025.
Let yourself be carried by the wind
In this trend, creators get “carried away” by an imaginary wind and land in absurd places: bed, fridge, floor... All in an exaggerated way.
Directed By...
This trend turns a reel into a mini-movie: we start with a problem or a situation, then at the time of the drop, the famous “Directed by...” screen appears before revealing the transformation, the glow-up or the final twist.
Music: The Great Gig in the Sky — Pink Floyd
The start of the 2025 school year promises to be rich in TikTok trends and Insta trends. Between viral music, TikTok challenges back to 2025, cozy looks and creative storytelling, there are a thousand ways to capture attention. But, the important thing is not just to follow the TikTok trend of the moment, it's to adapt it to your universe.
And if you want to maximize your visibility, don't miss our article on When to post on Instagram 2025.