In August 2025, TikTok and Instagram trends are full of creativity, humor, and emotion. Here are the current trends you need to know to boost your visibility on social media.
I Grieve Different
This TikTok trend Use the phrase “I grieve different” from the song United in Grief by Kendrick Lamar to reveal the behind the scenes of our successes.
The creators show success (transformed body, unsuccessful job...), then they reveal the sacrifices behind it.
Music: United in Grief — Kendrick Lamar
Sorry, I have therapy today
This trend is about showing what the term “therapy” means to you. In other words, it evokes somethingpleasurable, comforting or morale-boosting, such as therapeutic shopping, going to the hairdresser or having a coffee. This trend is ideal for brands well-being or Lifestyle and content creators.
Music: Another Day in Paradise — Quinn XCII
Show What You're Worth
With the song by Charli XCX, this trend highlights the looks, the attitude or the vibes of the moment. His approach is filmed with confidence, regardless of the style. A good way to highlight modus, sport or personal branding.
Music: Girl, So Confusing - Charli XCX ft. Lorde
The “Nicki Minaj Challenge”
This trend is going viral with a pose from Nicki Minaj's “High School” video. The designers are trying to recreate the ultra-stylish heel posture.
Music: High School - Nicki Minaj
That's My Baby... She's Iconic
This sound is a fun way to highlight a person, animal, or even product. This trend is ideal for designers or brands.
Music: Go Baby - Justin Bieber
What's Your Mood Today?
The creators simulate a search bar or messages to answer the question “What's the mood like today?” with emojis.
This trend is ideal for brands that want to present their products or advertise something. For example, Qwetch announced its partnership with The Mahfouf Hotel using this trend on Instagram.
I Used To Be Cool
We start with “I was cool, but now I'm saying...” and we string on sentences like: “it's too late to go out at 9 pm”).
Music: Bad Boys - Inner Circle
Me vs What I See
This format alternates between what you are experiencing (your point of view) and what others see of you. It makes the content immersive and cinematographic
The trends of August 2025 are a clever mix of fun, emotion and creativity. If you are a content creator, brand or community manager, It's the perfect time to surf these viral formats and boost your visibility on TikTok and Instagram