The UGC blog for brands and creators

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Our UGC tips

How to become a UGC content creator? (The complete guide for 2025)

Do you want to work with your favorite brands, create content people love to watch, and get paid for it? Good news—that’s exactly what a UGC content creator does.So, how do you become a content creator, and what are the key steps to get started and succeed in this booming field? YOO explains everything you need to know to become a UGC creator.

Our UGC tips

How to Get Paid by a Brand?

For several years, with the rise of social media, the profession of influencer and content creator has become more professionalized. But many questions remain: How are influencers paid? How can you get noticed by a brand to establish a partnership or secure a sponsored post? It’s not enough to simply have a community or a value proposition—you also need to know how to negotiate. In this article, YOO explains in detail how to get paid by a brand.

How can AI be used to improve social media content?

Today, there are artificial intelligence tools for content creators, free AI assistants, and even free content generators that can transform your social media strategy. Whether you're a community manager, digital content creator, or simply an entrepreneur looking to improve your online presence, AI can become your best ally. In this article, YOO shows you how to use AI to improve your social media content, detailing all the techniques, free and premium tools, and best practices for staying creative while harnessing the power of artificial intelligence. You'll discover how to generate content, plan your posts, analyze your performance, and even humanize your texts so they remain authentic and engaging.

Top 10 most Instagrammable photo spots in Lyon in 2025

Lyon is the perfect city for lovers of beautiful photography. Looking for the best spots to take stylish photos in Lyon? Here is YOO’s selection of the most Instagrammable spots in Lyon to capture your best photos. Whether you’re a photographer, a UGC creator, or simply a photo enthusiast, these Instagrammable locations in Lyon will guarantee content that matches your creativity.

How to collaborate with a brand? The complete guide for UGC creators and influencers

Many beginning content creators wonder how to contact brands, especially nano and micro-influencers, who are the biggest trend right now. In 2025, brands are increasingly looking for strong engagement, which is often higher among micro and nano-influencers, making them more effective in influencer marketing.How do you collaborate with a brand? You see paid collaborations on Instagram, TikTok, or YouTube and wonder how these creators land those partnerships? YOO shares practical advice on how to approach brands, write a convincing collaboration message, negotiate your contracts, and most importantly, build a relationship of trust that brings you visibility and sustainable income.We’ll also talk about UGC platforms, including YOO, the French platform that connects creators and brands to test products for free

Micro, Nano, and Macro-Influencers: Understanding the Different Types of Influencers

Today, everyone talks about influencers. However, there are different types, categorized based on their number of online followers. What’s the difference between micro-influencers, nano-influencers, and macro-influencers? How are they defined? YOO explains their differences, strengths, limitations, and, most importantly, how brands can leverage each type.

How to Go Live on TikTok Without 1,000 Followers?

Going live on TikTok is very simple: just open the app and tap the “Go Live” button. As a reminder, this feature allows you to broadcast content and interact with your community in real time. However, it’s not available to all users! Indeed, the popular social network has specific requirements to go live: you must be at least 16 years old and have a community of over 1,000 followers.But don’t worry! There are legal ways to go live without 1,000 followers. YOO explains how to do a TikTok live without reaching 1k, tips to bypass the limit, and how to grow your TikTok followers to fully enjoy this feature.

How to become a UGC content creator? (The complete guide for 2025)

Do you want to work with your favorite brands, create content people love to watch, and get paid for it? Good news—that’s exactly what a UGC content creator does.So, how do you become a content creator, and what are the key steps to get started and succeed in this booming field? YOO explains everything you need to know to become a UGC creator.

Comment augmenter sa visibilité sur les réseaux sociaux ?

Tu publies, tu y mets ton cœur, mais les vues ne décollent pas ? Tu n’es pas seul. Beaucoup se demandent comment avoir de la visibilité sur les réseaux sociaux en 2025. Plusieurs facteurs entrent en jeu, et c'est devenu un vrai défi. Les algorithmes changent sans cesse, la concurrence explose, et les tendances passent à la vitesse d’un Reel. Pourtant, certains créateurs explosent, et ce n’est pas qu’une question de chance.

Comment faire un live TikTok ? (guide complet)

Si vous vous demandez comment faire un live sur TikTok, on a ce qu'il vous faut. En effet, que vous débutiez sur TikTok ou que vous cherchiez à améliorer votre setup, YOO vous explique tout, du lancement d'un live au choix du bon équipement.

Comment gagner de l’argent sur TikTok en 2025 : le guide complet

Certains créateurs de contenu vivent aujourd’hui de leur influence sur les réseaux sociaux. Tu te demandes sûrement comment gagner de l’argent sur TikTok. YOO t'explique les différents systèmes de monétisation sur la plateforme et comment y gagner de l'argent.

Comment obtenir un badge certifié sur Instagram et TikTok ?

Obtenir un badge certifié (tu sais, ce petit logo bleu qui s’affiche à côté du nom de ton profil) sur Instagram et sur TikTok est plus facile qu’avant. Néanmoins, la procédure n’est pas évidente et elle ne garantit pas toujours le succès ! Pour obtenir ce précieux sésame, suis donc nos conseils. YOO te dit tout sur comment obtenir un badge certifié sur Instagram et TikTok en 2025.

Les spots photos les plus Instagrammables de Bordeaux

Tu cherches les meilleurs endroits pour faire des photos stylées à Bordeaux ? Voici la sélection de YOO de spots instagrammables pour faire tes meilleures photos à Bordeaux si tu veux optimiser ton feed Instagram.

Les spots photos les plus Instagrammables de Lille

Vous cherchez les meilleurs spots photo à Lille pour vos publications Instagram ? Entre architecture historique et places emblématiques, Lille est un vrai terrain de jeu pour les amateurs de photos. Découvrez la sélection de YOO des spots Instagram à Lille.

Les meilleures applications pour créer du contenu pour vos réseaux sociaux

Créer du contenu engageant pour Instagram, TikTok ou Facebook peut vite devenir un casse-tête. Entre les visuels, les vidéos, la retouche photo et le respect des formats, on peut passer des heures à bricoler sans être satisfait du résultat. Heureusement, il existe aujourd’hui des applications simples et efficaces pour créer du contenu social media, souvent gratuites, qui facilitent la vie des créateurs. Voici la sélection de YOO des meilleures applications pour créer du contenu pour vos réseaux sociaux.

Comment calculer son taux d'engagement ?

Sur les réseaux sociaux, un des KPI le plus important est le taux d’engagement. Le taux d'engagement est un indicateur qui sert à mesurer les interactions des abonnés d'un compte avec une ou plusieurs publications. On l’utilise pour déterminer la visibilité des contenus publiés par un influenceur, mais aussi comme argument commercial (pour négocier avec une marque, par exemple). Autant te dire qu’il est important de le calculer ! YOO t’explique comment calculer son taux d’engagement.

Quand poster sur Instagram ?

Tu peux avoir le Reel parfait, la photo qui claque ou une super légende, si tu postes au mauvais moment, ton post risque de ne pas avoir de visibilité. Effectivement, l’horaire peut faire toute la différence. YOO te dévoile les meilleurs horaires et jours pour publier sur Instagram en 2025.

Comment optimiser son portfolio UGC

Ton portfolio c'est ta vitrine en tant que créateur. Aujourd’hui, produire du contenu UGC de qualité ne suffit plus. Le marché est en pleine explosion, et chaque jour, de nouveaux créateurs se lancent. En effet, 79 % des personnes déclarent que le contenu généré par les utilisateurs influence grandement leurs décisions d'achat. Ton portfolio est bien plus qu'une formalité, c’est ton image professionnelle, et souvent le premier contact qu’une marque a avec toi. Tu dois donc montrer à ces dernières qui tu es, tes travaux, ton style et ta capacité à créer des contenus de qualité. C'est une véritable arme de persuasion. Dans cet article, YOO te montre comment optimiser pas à pas ton portfolio UGC pour donner envie aux marques de te contacter.

The top Instagram spots in Marseille

Are you looking for the best places to take stylish photos in Marseille for your Insta feed? Here is YOO's selection of Instagrammable spots to take your best photos in Marseille if you want to optimize your Instagram feed.

The most Instagrammable photo spots in Paris

Are you looking for the best places to take stylish photos in Paris? Here is YOO's selection of Instagrammable spots to take your best photos in Paris if you want to optimize your Instagram feed.

What is UGC?

In 2025, UGC has become a key lever for brands looking to engage their community with authentic content. Reviews, videos, photos, social media posts: this authentic content builds trust and helps drive sales. In this article, we explain what UGC is, why it’s so powerful, and how brands are using it today.

How to Easily Create and Connect Your Instagram Creator Account to Facebook

If you want to join our YOO platform, you’ll need an Instagram Creator account connected to a Facebook page.

How to Improve Your Instagram Feed and Boost Your Account

Your Instagram feed is your business card. Even before reading your bio or checking your stories, people look at your photos. Here are our top tips to create an attractive, stunning feed that truly reflects you.

What is the best time to post on TikTok?

Do you want to break through on TikTok and make your views explode? We know it, the content, the tone, the originality... all that matters. But there's one thing that a lot of people forget, the right time to post. Indeed, the schedule can make all the difference. YOO reveals the best times and days to post on TikTok in 2025.

UGC tips to boost your content in 2025

In 2025, UGC (User Generated Content) is no longer an option: it is an essential tool for boosting visibility, commitment and trust in your brand. Between authentic videos, audio reviews and TikTok that has become a search engine, here are 4 concrete tips for creating high-impact UGC content.

How to define your editorial line on Instagram?

Do you want to make your Instagram account consistent, recognizable, and engaging? The key is your editorial line. It defines your style, your tone, your subjects... In short, it structures your entire presence. In this article, YOO guides you step by step to create an editorial line that suits you and that really attracts your audience.

Top creators

Top 5 Lyon-based UGC Creators You Absolutely Must Follow

Looking for the best UGC creators in Lyon? Lyon is home to a wide range of content creators who can turn your products into engaging, colorful, and 100% authentic content. In this article, YOO presents our top 10 Lyon-based UGC creators you absolutely need to follow on Instagram and TikTok in 2026.

Top literary creators you should definitely follow in 2026

In this article, YOO introduces you to our Top UGC creators must-follow on Instagram and TikTok in 2026, perfect for boosting your strategies UGC literary for your brand, find engaging UGC beauty videos and follow the Reading trends 2026.

Top 10 Belgian UGC creators you should definitely follow

Are you looking to follow the best UGC designers in Belgium ? In this article, YOO introduces you to our Top 10 Belgian UGC creators you should definitely follow on Instagram and TikTok in 2026. You'll discover creators who share content about beauty, fashion, lifestyle, food, and more. These creators, present on our YOO platform, are real partners for your digital marketing, capable of producing user-generated content that captures attention and generates engagement.

Top 5 Bordeaux‑Based UGC Creators You Absolutely Must Follow

In this article, YOO presents its top 5 Bordeaux-based UGC creators to follow on Instagram and TikTok in 2025. If you want to discover the most inspiring profiles of the moment or are looking for a UGC creator in Bordeaux to boost your visibility, you’re in the right place.These creators, featured on our YOO platform, are true partners for your digital marketing. They can produce user-generated content that captures attention and drives engagement.

Top 10 Lifestyle Creators You Absolutely Must Follow

Are you a brand looking for inspiration for your lifestyle marketing campaigns? Or are you simply searching for lifestyle creators?In this article, YOO presents our top 10 UGC lifestyle creators to follow on Instagram and TikTok in 2025, perfect for boosting your lifestyle UGC strategies, finding engaging lifestyle UGC videos, and keeping up with lifestyle trends in 2025.These creators, featured on our YOO platform, are true partners for your digital marketing, capable of producing content that captures attention and drives engagement.

Top 10 beauty creators to follow

Are you a brand looking for inspiration for your beauty marketing campaigns? Or are you simply searching for makeup or skincare tips? In this article, YOO presents our top 10 beauty UGC creators to follow on Instagram and TikTok in 2025, perfect for boosting your beauty UGC strategies, finding engaging beauty UGC videos, and keeping up with beauty trends in 2025.These creators, featured on our YOO platform, are true partners for your digital beauty marketing, capable of producing user-generated content that captures attention and drives engagement.

Top 10 Food Creators to Follow

Are you a brand looking for inspiration for your food marketing campaigns? Or are you simply looking for recipe ideas?In this article, YOO presents our top 10 UGC food creators to follow in 2025 on Instagram and TikTok — perfect for boosting your brand’s UGC food strategies, finding engaging UGC food videos, and keeping up with the 2025 food trends.These creators, featured on our YOO platform, are true partners for your food digital marketing, capable of producing user-generated content that captures attention and drives engagement.

Top Marseille Creators to Follow

At YOO, we love showcasing the creators on our platform. Today, we’re heading to Marseille, a vibrant and creative city, to highlight a must-follow selection of Marseille-based UGC creators. Covering fashion, lifestyle, sports, beauty, and travel, these southern talents share stylish and engaging content.

5 sports creators to follow

Do you want motivation to move, sweat and take care of yourself? At YOO, we love to highlight creators who thrill the community with their inspiring content. Whether you are a team running, weight training or yoga, here are 5 sports creators to follow closely in 2025. They are already active on the YOO platform and will surely boost you to reach your fitness and well-being goals!

5 travel creators to follow

Summer is fast approaching and it's time to think about your next getaways! These 5 travel content creators will surely give you ideas of destinations not to be missed for your vacation.

5 Fashion Content Creator to Follow

Are you looking for inspiration for your next looks? At YOO, we find the most stylish content creator of the moment, and we share our favorites with you. In this top, discover 5 fashion content creators you must follow to upgrade your daily style.

5 mom content creator to follow

At YOO, we love UGC content creator who inspire, reassure and make you smile. In this article, we present 5 mom creators you should definitely follow: between family life hacks, tender moments and lifestyle content, they make motherhood shine with authenticity. To be discovered urgently!

YOO news

You asked for it: YOO is launching its app!

You asked for it, and here it is. YOO is launching its app, a small revolution for all content creators. For years, you may have been searching for a simple, seamless, and powerful way to connect with brands that truly match you. With this new app designed for content creators, you can now stay more connected and closer to the brands you love. Say goodbye to complicated back-and-forths—this new YOO app is here to make your life easier.

YOO x TikTok: Creation is Strategy

Last week, we had the pleasure of hosting an exclusive content creator conference at our Olyn Group offices. Organized in collaboration with TikTok and featuring Nisanton Delcy, Agency Partner Manager of the platform, this event was part of a strong commitment to support creative talents in growing their presence on TikTok. It was a friendly gathering over snacks, where participants discussed the future of creators, monetization, mental health, and the secrets of the TikTok algorithm.

YOO is coming on LinkedIn

We are launching our new YOO... and at the same time, our LinkedIn account!

The new rules of the YOO platform

The new version of the YOO platform is finally here! After months of hard work, we’re proud to offer you a smoother, more intuitive, more efficient and most importantly more secure experience.

Discover the new YOO

The new version of the YOO platform is finally here! After several months of work, we’re proud to bring you a smoother, more intuitive, and more powerful interface. The user experience has been completely redesigned, featuring a more modern look and brand-new features.

influenceurs campagne YOO

The YOO Summer Club is back to bring the surfing vibe to Paris!

The YOO SUMMER CLUB is back for the summer! Like every year, YOO is launching its unmissable summer campaign: the YOO SUMMER CLUB. For the 2025 edition, get ready for a summer like no other with the theme “Surf in Paris,” turning the capital into a true urban surfing spot!